Color Matters: Color and the Body
Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite.
When used in the right ways, color can save on energy consumption. When used in the wrong ways, color can contribute to global pollution.
As a powerful form of communication, color is irreplaceable. Red means "stop" and green means "go." Traffic lights send this universal message. Likewise, the colors used for a product, web site, business card, or logo cause powerful reactions.
See "Color and the Body" section.
How color affects our actions and reactions.
- Color and food matters
Can color suppress your appetite? If you're hungry, seeing this page may help.
- Drunk Tank Pink
Can PINK make strong men weak? Find out about how it's used in jail cells and football locker rooms.